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WebP and AVIF — modern image formats for websites
WebP and AVIF vs JPG/PNG: compression, browser support, and PageSpeed optimization.
Author: Szymon Badyl · Published: 2026-02-01 · Updated: 2026-07-23
JPG and PNG have dominated the web for years, but WebP produces files 25–35% smaller than JPG at the same visual quality. AVIF goes further — files can be half the size of WebP.
All modern browsers support WebP. AVIF has slightly weaker support in older Safari versions.
Deployment strategy
Convert JPG → WebP for product photos and banners — speeds up page load.
Keep JPG as fallback for older browsers (HTML <picture> tag).
For logos with transparency: PNG → WebP instead of JPG.
Related formats
Related converters
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